Ideas on engaging with cultural sources
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How do we study cultural sources? 1) Think about the context of the source’s
production When was it made? By whom? think about different types of studios,
who financed a film, or different types of record label etc? what might the
implications of this be? What censorship laws might have affected its
production? In the case of a speech, who was it written for and by? What events
might it be a reaction to? What trends and tastes might it have been marketed
to? 2) Think about the content of the source In a film tv or radio programme,
how has the director chosen to construct a view of the world. Remember films,
music, images, speeches etc, like books don’t reflect the world they reproduce
it. How are sound, editing techniques, performance styles used and how does
this affect the content? Is the producer alluding to other known genres, for
example using the style of particular films (e.g. opening credits of Casablanca
or most episodes of The Simpsons - intertextuality, Tarantino) Sampling
particular sections of music, or alluding to previous musical forms, What is
the impact of this? 3) Thinks about the source’s reception How and why was the
source was performed or presented? Do we know who went to see the film, where
and when? Who listened to a speech, or song? How was a visual image or piece of
art displayed? How was the source been received at the time? think about what
sources would be useful here. Did a film become incorporated into a particular
public debate or campaign? How has the source been received since? How have
later audiences changed the way this source is understood? How might different
identity positions affect readings of the source, e.g. women, gay, black
readings. How have different historians or cultural commentators viewed the
source? You might want to look at : Lisbet Van Zoonen's Feminist Media Studies
(1994) Marris, P. and Thornham, S., (eds) Media Studies: A Reader, 2nd edn.
(Edinburgh, 1999).